
The Temptation of the “Perfect” Property
During one of our recent transactions on Lake Garda, my clients and I fell in love with a stunning apartment: breathtaking panoramic views, perfect location — it looked like the one.
But there was one problem: the seller refused to lower the price, even though the property had been sitting unsold for years.
The listing agent used all the classic Italian tactics:
“Unique opportunity!”
“You won’t find another home with this view!”
“There’s another buyer ready to make an offer!”
“No discount possible — take it or leave it.”
It was a textbook example of emotional pressure, something very common in the Italian real estate market.
Choosing Integrity Over Emotion
I could have easily persuaded my clients to accept the deal — and collect my commission.
But that’s not how we work.
At ITALTY, our clients’ interests always come first.
We decided to walk away.
At that moment, it felt like a failure: no discount, no deal, just disappointment.
But just a few weeks later, we found something far better — a new development with modern finishes, a higher energy efficiency class, and excellent infrastructure.
And this time, we negotiated a significant discount from the original price.
No compromise between emotion and reason — just a win-win result.
The Real Victory in Real Estate
The real success wasn’t in closing the first deal — it was in protecting our client from a bad one.
Our guiding principle is simple:
Honesty and results matter more than quick commissions.
We work the way we’d want professionals to work for us — putting clients’ long-term benefit above short-term profit.
If that approach resonates with you, and you’re looking for an advisor who treats your investment like their own, let’s work together on your Italian property journey.
© ITALTY — Your Italian Realty
We write about buying real estate in Italy with maximum benefit for you, without risks and stress.