When “Losing” a Deal Becomes the Biggest Win

The Temptation of the “Perfect” Property

During one of our recent transactions on Lake Garda, my clients and I fell in love with a stunning apartment: breathtaking panoramic views, perfect location — it looked like the one.

But there was one problem: the seller refused to lower the price, even though the property had been sitting unsold for years.

The listing agent used all the classic Italian tactics:
“Unique opportunity!”
“You won’t find another home with this view!”
“There’s another buyer ready to make an offer!”
“No discount possible — take it or leave it.”

It was a textbook example of emotional pressure, something very common in the Italian real estate market.

Choosing Integrity Over Emotion

I could have easily persuaded my clients to accept the deal — and collect my commission.
But that’s not how we work.

At ITALTY, our clients’ interests always come first.

We decided to walk away.
At that moment, it felt like a failure: no discount, no deal, just disappointment.

But just a few weeks later, we found something far better — a new development with modern finishes, a higher energy efficiency class, and excellent infrastructure.
And this time, we negotiated a significant discount from the original price.

No compromise between emotion and reason — just a win-win result.

The Real Victory in Real Estate

The real success wasn’t in closing the first deal — it was in protecting our client from a bad one.

Our guiding principle is simple:
Honesty and results matter more than quick commissions.

We work the way we’d want professionals to work for us — putting clients’ long-term benefit above short-term profit.

If that approach resonates with you, and you’re looking for an advisor who treats your investment like their own, let’s work together on your Italian property journey.

© ITALTY — Your Italian Realty
We write about buying real estate in Italy with maximum benefit for you, without risks and stress.

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