Negotiation Is an Art — and a Skill Every Buyer Needs
Having lived and rented homes in several Italian cities, I’ve learned one simple truth: perfect apartments rarely exist. There’s always something missing — even when everything else seems ideal.
In my own cases in Milan and Varese, I found apartments that were exactly what I wanted in terms of price, location, and condition. The only issue? No air conditioning.
I moved in knowing this — but with one clear advantage: I knew how to negotiate.
How I Got a Free Air Conditioner (Twice)
In both cases, I rented the apartments at full market price for properties without air conditioning. Then, after moving in, I negotiated with the landlords to have air conditioners installed — entirely at their expense.
The result? I gained comfort without paying more, and the owners improved their properties’ value.
Why did it work? Because the negotiation wasn’t emotional — it was strategic.
The Harvard Approach to Win-Win Negotiation
Instead of pushing, I built a logical case that benefited both sides:
- With rising summer temperatures, apartments without A/C are harder to rent.
- Future tenants might leave during hot months — or choose another property entirely.
- Installing A/C increases rental value and avoids vacancy.
- In one case, I even found a qualified technician, negotiated a 50% labor discount, and helped the landlord apply for a 10-year tax deduction. Since he owned multiple properties, he saved over €6,000 immediately and gained long-term tax benefits.
By turning discomfort into data, I built trust — and results.
How This Applies to My Clients
Every real estate deal has imperfections — missing documents, unusual terms, or renovation needs. The key is not to panic, but to negotiate intelligently.
At ITALTY, we use the same win-win logic for our clients:
- transform “inconveniences” into leverage;
- find measurable benefits for both parties;
- and close transactions that feel fair, balanced, and secure.
Your property journey in Italy doesn’t have to be stressful. With the right negotiation strategy, even challenges become opportunities.
If you want someone who can represent your interests, protect your budget, and turn complexity into clarity — contact us for a consultation.
© ITALTY — Your Italian Realty
We write about buying real estate in Italy with maximum benefit for you, without risks and stress.